Monday, July 6, 2015

Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics

Today, people spend more time using mobile apps than they do sit on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year!

In this webinar, we show you how to apply your online marketing skills to the app-driven future. This is your free crash course on the app analytics you need to start paying attention to.

During this webinar, designed for web marketers, you’ll learn:

The key mobile equivalents of web metrics to help you gauge your app’s performance
How to measure success during all lifecycle stages of your app: from awareness to engagement, to conversions and closes
The similarities and differences between the customer journey online vs. in apps
Plus: Get a detailed introduction on how to do inbound marketing for apps!
July 5, 2015
32 mins
Play
Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics

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